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Colleen Waite, Director of General Canadian Sales, is concerned by a downward sales trend.
Specifically, their customer base is stable at 2,200, but they are purchasing less each year. She
Orders her staff to search for causes of the downward trend by selecting a focus group of 50
Customers.
Productivity
measures how efficiently goods and services are produced by comparing the amount of outputs generated to the inputs used.
Steel Mill
An industrial plant for the manufacture of steel, involving processes like smelting and refining of iron and steel.
Human Relations
The study and management of how people interact in professional settings to promote understanding and effective workplace dynamics.
Manager
An individual responsible for controlling or administering an organization or group of staff.
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