A Company Was Studying the Demographics of Their Customers

question 45

Multiple Choice

A company was studying the demographics of their customers. As part of the study they collected
The following variables: gender, marital status, credit rating (low, medium, high) , annual income, and
Age) Label the variable age as qualitative or quantitative, discrete or continuous, and nominal,
Ordinal, interval, or ratio.

• A) qualitative, discrete, nominal
• B) qualitative, continuous, Ordinal
• C) quantitative, discrete, nominal
• D) quantitative, continuous, ratio

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Definitions:

Independent Variables

are variables in an experiment that are manipulated by the researcher to observe their effect on dependent variables, crucial for establishing causal relationships.

Convenience Sample

A type of non-random sampling where participants are selected based on their availability and willingness to take part.

Naturalistic Observations

A research method where subjects are observed in their natural environment without any manipulation by the observer.

Cross-Cultural Psychologist

A psychologist who studies the ways cultural context influences human behavior and mental processes.