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A Co. and G Co. are competitors in the biotechnology market. In 20X3, A Co. reported a gross profit percentage of 86.3% while G Co's percentage was 80.7%. What is the most likely cause of G Co.'s lower gross profit percentage?
Humanistic Approach
A psychological perspective emphasizing the study of the whole person, and the uniqueness of each individual, focusing on personal growth, self-actualization, and the concept of free will.
Personality Development
The gradual evolution of an individual's personality characteristics and traits over time, influenced by genetic, environmental, and social factors.
Subception
A psychological concept where an individual responds to stimuli below the level of conscious awareness, influencing feelings or behaviors.
Defense Process
Psychological strategies deployed by the ego to manage stress, conflict, and internal or external demands threatening the psyche.
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