Smallpox Is a Disease in Which _______

question 3

Multiple Choice

Smallpox is a disease in which _______.

• A) fever, malaise, and rash occur
• B) the virus becomes latent in ganglia of sensory neurons
• C) recurrent episodes are called shingles
• D) transmission occurs by direct contact with skin crusts
• E) All of the choices are correct.

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Definitions:

Zaltman Metaphor Elicitation Technique

A technique in market research that uses visual stimuli to elicit deep, unconscious thoughts and feelings from consumers regarding a product or service.

Projective Technique

A psychological method used in market research to help participants express their feelings and thoughts indirectly by responding to ambiguous stimuli.

Ethnography

A qualitative research method that studies people and cultures in their natural environment through observation and sometimes direct participation.