When a Big Brand Like Virgin Diversifies into Unrelated Markets

question 98

Multiple Choice

When a big brand like Virgin diversifies into unrelated markets, it _____.

• A) grows organically
• B) is divesting control of parts of the vertical chain
• C) retains control over the use of the brand
• D) reduces value for shareholders

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Definitions:

Nerve Impulses

Electrical signals that are transmitted along neurons, enabling communication within the nervous system.

Fluid-Filled Tube

A tube that contains a liquid which can be used in various mechanical or biological systems.

Hearing Loss

A partial or total inability to hear sound in one or both ears.

Hair Cells

Sensory cells located in the inner ear that are responsible for converting sound vibrations into electrical signals that can be interpreted by the brain.