When a Big Brand Like Virgin Diversifies into Unrelated Markets

question 98

Multiple Choice

When a big brand like Virgin diversifies into unrelated markets, it _____.

• A) grows organically
• B) is divesting control of parts of the vertical chain
• C) retains control over the use of the brand
• D) reduces value for shareholders

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Definitions:

Caregiver

The individual, often a parent, who cares for the child.

Biological Relationship

A connection or bond between individuals based on genetic relatedness, such as between parents and children.

Secure Base

The caregiver’s role as a place of safety for the child.

Attachment Theory

A psychological model that describes the dynamics of long-term and short-term interpersonal relationships between humans, focusing on how childhood attachments influence adult relationships.