Examlex
Horizontal growth takes place when the company grows by merging its activities with those of an existing operator.
Form Utility
Form utility refers to the value added to goods through the manufacturing process, transforming raw materials into finished products that are more desirable to consumers.
Appealing To Buyers
Strategies used by companies to attract and persuade potential customers to purchase their products or services.
Direct Channel
A distribution method where a company sells its products or services directly to its customers without the use of intermediaries or third parties.
High-School Glee Club
A musical group within a high school that performs a variety of songs, often including dance or theatrical elements.
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