The following table shows the pay-off matrix for West Ltd. and East Ltd. in an oligopolistic market. Each firm has two options: co-operate or start a price war. Refer to the table to answer the question. 
East Ltd. earns its maximum pay-off when _____.
Definitions:
Participating Style
A leadership approach characterized by involving team members in decision-making processes.
Situational Leadership Model
A leadership theory that proposes leaders should adapt their style based on the maturity and competence of the individuals or groups they are leading.
Encouraging
Offering support, confidence, or hope to someone, often motivating them to continue or start an endeavor.
Situational Factors
External influences that affect an individual's behavioral response in a given situation.
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