A Successful Brand Name Owned by an Incumbent fiRm Can

question 15

True/False

A successful brand name owned by an incumbent firm can form barrier to entry in the industry.

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Definitions:

Mutual Mistake

The result of an error by both parties about a material fact, i.e., one that is important in the context of a particular contract.

Fraudulent Misrepresentation

The act of intentionally making false statements to induce another party to enter into a contract, resulting in harm or damage.

Intentional Misrepresentation

Deliberate false statement by one party aimed at getting another party to enter into an agreement.

Mutual Mistake

An error made by both parties in a contract that can render the agreement void.