A Retailer of Computer Games Can Focus on Relationship Management

question 10

Multiple Choice

A retailer of computer games can focus on relationship management by engaging in which of the following practices?

• A) selling products that are cheaper but not always reliable
• B) pricing to take advantage of customers' passions
• C) using advertising that helps customers make impulse buying decisions
• D) giving customers more than they expected, such as a reward once they have purchased 10 games

---

Definitions:

Income Statement

A financial statement that shows a company's revenue and expenses over a specific period, detailing net profit or loss.

Variable Manufacturing Costs

Costs that change in proportion to the level of production output, such as raw materials and direct labor costs.

Absorption Costing

An accounting method that includes all manufacturing costs - direct materials, direct labor, and both variable and fixed overheads - in the cost of a product.

Product Costs

Costs that are involved in acquiring or manufacturing a product, typically including direct materials, direct labor, and manufacturing overhead.