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What is the greatest social change that has impacted business in Canada over the past three decades?
B.F. Skinner
An American psychologist and behaviorist known for his theory of operant conditioning and studies on reinforcement.
S-R Association
A concept in behaviorism that refers to the association formed between a stimulus and the response it generates without requiring conscious thought.
Carol Dweck
A psychologist known for her work on the mindset psychological trait, particularly fixed and growth mindsets.
Information-Processing
A cognitive approach that likens human thought to the way computers process information, emphasizing the ways we take in, use, and store information.
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