The Characteristics of Being the First-Generation of "Latch-Key" Children (With

question 46

Multiple Choice

The characteristics of being the first-generation of "latch-key" children (with working parents away all day) , entering the job market during a period of economic recession or downsizing, and being cynical consumers who have had considerable exposure to media advertising, best represents which of the following groups?

• A) Generation Y
• B) Generation X
• C) the baby boomers
• D) the mature market

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Definitions:

Sequential Processing

A method of processing information in a linear, ordered manner, where one step follows another in a sequence.

Parallel Processing

Parallel processing is the ability of the brain to simultaneously process incoming stimuli of differing quality. It's a part of the human information processing system that allows for complex multitasking.

Dual Processing

The principle that our minds operate on two levels simultaneously - a fast, automatic, intuitive level, and a slower, more deliberate, rational level.

Sleep Spindles

Brief bursts of brain activity characterized by rapid oscillations, seen in the stage 2 of non-REM sleep, thought to be involved in memory consolidation.