Which of the Following Best Describes the Profile of Web-Driven

question 91

Multiple Choice

Which of the following best describes the profile of web-driven entrepreneurs?

• A) female with high university education
• B) female with high school education
• C) male with high school education
• D) male with high university education

---

Definitions:

Central-Route Processing

Type of information processing that involves attending to the content of the message itself.

Cognitive Component

An aspect of our mental processes and attitudes, involving beliefs, thoughts, and awareness that contribute to our perceptions and reactions.

Informational

Related to the provision or exchange of facts or data, often used for educational, advisory, or decision-making purposes.

Peripheral-Route Processing

A mode of persuasion in which an individual is influenced by superficial clues, such as the attractiveness of the speaker or emotional appeal, rather than by the argument’s actual content.