Which of the Following Best Describes the Marketing Concept

question 62

Multiple Choice

Which of the following best describes the marketing concept?

• A) It is primarily concerned with what the competition is doing.
• B) It satisfies customer wants and needs legally and responsibly.
• C) It only affects an organization's marketing department.
• D) It is concerned with the achievement of short-term goals.

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Definitions:

Earnings Per Share

A financial ratio that indicates the portion of a company's profit allocated to each outstanding share of common stock, serving as an indicator of a company's profitability.

Dividend

A portion of a company's earnings distributed to its shareholders, typically in the form of cash payments or additional shares.

Dividend Payout Ratio

A financial metric indicating the proportion of earnings a company pays to its shareholders as dividends, typically expressed as a percentage.

Net Income

The net income of a business once all costs and taxes are subtracted from its total revenue.