Topik Is a Product That Is Sprayed on Thinning Hair

question 95

Multiple Choice

Topik is a product that is sprayed on thinning hair to make hair appear thicker.The manufacturer considers its potential market to be blue-collar workers who earn less than $30,000 per year,are divorced,and who like to think of themselves as weekend athletes.The manufacturer of Topik considers this group to be which of the following?

• A) a population sample
• B) a demand group
• C) a utility market
• D) a target market

---

Definitions:

Beta

A measure of a stock's volatility in relation to the overall market, used in the capital asset pricing model to determine expected return.

Marginal Investor

An investor whose actions and decisions regarding buying or selling a security are believed to represent the overall market sentiment.

Risk Averse

Risk averse describes an individual or entity that prefers to minimize risk, opting for lower returns with known risks rather than higher returns with unknown risks.

High-Beta Stock

Stocks that have a higher volatility compared to the market, often experiencing larger fluctuations in price than the overall market.