Lee Robi Has Developed a Dog Shampoo That Promotes Softer

question 89

Multiple Choice

Lee Robi has developed a dog shampoo that promotes softer fur and reduces shedding.Robi has mailed promotional flyers on the shampoo to all the school districts in the nation.He has also run ads in several different women's magazine.Which of the following strategies is described by Robi's actions?

• A) customer value strategy
• B) the marketing mix
• C) production strategy
• D) promotional strategy

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Definitions:

North America

A continent located in the northern hemisphere and almost entirely in the western hemisphere, encompassing countries such as the United States, Canada, and Mexico.

Pollution Prevention Pays

A principle that emphasizes the economic benefits of reducing or eliminating waste and pollutant production at the source, rather than dealing with their consequences later.

3M Company

An American multinational conglomerate known for its range of products including adhesives, abrasives, and laminates.

Low-Waste Approach

A strategy or lifestyle choice focusing on reducing the amount of waste generated by adopting practices like reusing, recycling, and choosing products that are made to last.