One-To-One Marketing Is Synonymous with Database Marketing

question 27

True/False

One-to-one marketing is synonymous with database marketing.

---

Definitions:

Federal Budget

The government's estimate of revenue and spending for a specific fiscal period, detailing how public resources will be allocated.

R&D

Research and Development; activities in connection with corporate or governmental innovation aimed at discovering new knowledge and its application.

Past 50 Years

Referring to the time period extending back from the current date through the last five decades, often used to contextualize changes and developments.

Process Innovation

Process innovation involves the implementation of a new or significantly improved production or delivery method, enhancing efficiency and reducing costs in an organization.