The Blend of the Marketer's Tools Is Called the Four

question 80

Multiple Choice

The blend of the marketer's tools is called the four Ps.Which of the following groups represent the four Ps?

• A) product, price, place, possession
• B) price, presentation, place, product
• C) product, price, presentation, possession
• D) product, price, promotion, place

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Definitions:

Apparent Authority

Refers to a situation where a person appears to have the authority to act on behalf of another, leading third parties to reasonably believe that authority exists.

Communications

The process of sending, receiving, and interpreting information through any number of channels.

Third Party

An entity not directly involved in a transaction or agreement but who may be affected by it or have interests in its outcome.

Liable

Being legally responsible for something, typically referring to the obligation to pay damages or compensation.