When the Producers of Ocean Spray Cranberry Products Decided to Make

question 71

Multiple Choice

When the producers of Ocean Spray cranberry products decided to make Craisins (a dried cranberry snack food) available in convenience stores, supermarkets, and vending machines, the company was involved with determining which of the following strategies?

• A) promotion
• B) place
• C) pricing
• D) product

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Definitions:

Court Determination

The final decision or judgment issued by a court of law.

Arbitration

A private, judicial determination of a dispute and an alternative to court action (litigation), and generally just as final and binding.

Litigation

The process of taking legal action or resolving disputes in court.

Private

Relating to or for the use of a single individual or group; not accessible or available to the public.