Which of the Following Is the Collection, Recording, and Analysis

question 147

Multiple Choice

Which of the following is the collection, recording, and analysis of data relevant to a marketing decision?

• A) marketing research
• B) marketing customization
• C) data collection
• D) marketing information

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Definitions:

Probability

The evaluation of how probable an event is, shown as a numerical value between 0 and 1, where 0 stands for the event being impossible and 1 representing absolute certainty of the event occurring.

Sample Mean

The sample mean is the average value of a sample set of numbers, calculated by dividing the sum of all values in the sample by the number of values.

Standard Deviation

A quantification of the variability or scattering of data points within a dataset.

Population Mean

The average value of a characteristic in a population, calculated by summing all values and dividing by the total number of observations.