Which of the Following Marketing Research Techniques Is Being Used

question 43

Multiple Choice

Which of the following marketing research techniques is being used when a company representative interviews mothers to discover their attitudes toward washing clothes?

• A) experimental
• B) observational
• C) secondary
• D) survey

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Definitions:

No-Treatment

Refers to a control condition in research where participants do not receive any intervention, allowing for comparison with treatment conditions.

Waitlist Controls

In research, a group of study participants who do not receive the intervention being tested until after the active group, used to control for the effects of time and external variables.

Cognitive-Behavior Therapy

A form of psychotherapy that treats problems by modifying dysfunctional emotions, behaviors, and thoughts.

Randomized Controlled

A method of scientific experiment that uses random allocation to assign participants to either the experimental group or control group, ensuring the validity of the results.