The Two Main Components of a Product Orientation Are the Use

question 104

True/False

The two main components of a product orientation are the use of market research and a strong desire to satisfy the needs of customers.

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Definitions:

Diversification Strategy

A diversification strategy is used by companies that are adding new products, product lines, or businesses to their existing core products, product lines, or businesses.

Fleishman Job-Analysis

A systematic method for evaluating the skills, abilities, and knowledge required for specific jobs, developed by Edwin A. Fleishman.

Taxonomy

A system of classification that organizes concepts, objects, or information into categories based on shared characteristics or attributes.

Mental Processes

The internal, covert activities of our minds, such as thinking, feeling, and remembering.