A Target Market Is a Specific Group of Consumers Toward

question 35

True/False

A target market is a specific group of consumers toward whom a company directs its marketing effort.

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Definitions:

Test Marketing

Introducing a new product in its final form to a geographically limited market to see how well the product sells and to get reactions from potential users.

Competitive Advantage

A condition or circumstance that puts a company in a favorable or superior business position.

Consumer Feedback

Opinions, inputs, and reactions provided by the consumers or end-users of a product or service, serving as valuable insight for companies to improve their offering.

Competitive Advantage

The unique features, resources, or positioning that allows an organization to outperform its competitors in the market, leading to greater sales or margins.