What Are the Two Types of Data Collected by Marketing

question 115

Short Answer

What are the two types of data collected by marketing research?

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Definitions:

Pre-call Preparation

The process of gathering relevant information and planning strategies before making a sales call or meeting a client.

Sales Territories

Designated geographic areas or customer groups assigned to a salesperson or team for the purpose of selling and customer management.

Segmenting the Market

The process of dividing a broader market into smaller, more defined categories based on certain criteria like demographics, needs, or behavior.

Territorial Boundaries

Geographic demarcations used to define the area of responsibility or control for individuals or organizations, particularly in sales and marketing.