A Company Starts Up a Website Where Customers Can Create

question 43

Multiple Choice

A company starts up a website where customers can create the perfect athletic shoe to support their particular shape of foot and style of activity. Visitors to the site select from 15 different elements to design a pair of shoes perfect for them. This company uses which of the following processes?

• A) just-in-time production
• B) individualized production
• C) niche manufacturing
• D) mass customization

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Definitions:

Information Richness

The degree to which information contains cues and feedback that enrich understanding and reduce ambiguity.

Non-Verbal Cues

These are communication signals that are not spoken or written, such as body language, gestures, and facial expressions, which convey information.

Paraverbal Cues

Non-verbal elements of communication such as tone of voice, speaking rate, and volume that convey additional meaning to the spoken words.

Social Media

Represents platforms and technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression via virtual communities and networks.