What Is Another Term for Owners' Equity

question 90

Multiple Choice

What is another term for owners' equity?

• A) assets
• B) gross worth
• C) net worth
• D) liabilities

---

Definitions:

Market Testing

The stage of the new-product development process that exposes actual products to prospective consumers under realistic purchase conditions to see if they will buy.

Business Analysis

The stage of the new-product development process that specifies the features of the product or service and the marketing strategy needed to bring it to market and make financial projections.

New-product Vitality

The measure of a company's ability to innovate and bring new products to the market successfully.

Explosive Growth

Rapid increase in sales, revenue, or market size, often experienced by companies in a short period.