Which of the Following Terms Refers to the Customers Who

question 38

Multiple Choice

Which of the following terms refers to the customers who make repeat purchases and tell others about their positive experiences with a product or service?

• A)hyper-satisfied customers
• B)customer evangelists
• C)viral marketing
• D)relationship partners
• E)social customers

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Definitions:

Significantly Reduced

A phrase typically used in research to indicate a notable decrease in the magnitude or quantity of a measured variable.

Not Affected

Remaining unchanged or undisturbed by external influences or events.

Deindividuation

A psychological state where an individual loses their self-awareness and sense of individuality, often leading to disinhibited and impulsive behavior, usually in group settings.

Detached Responsibility

A psychological state where an individual feels separated from the consequences of their actions, often reducing moral accountability.