With Its Marketing Strategy Chosen,the Company Constructs an Integrated Marketing

question 65

Multiple Choice

With its marketing strategy chosen,the company constructs an integrated marketing program consisting of a blend of marketing mix elements called the ________,that transforms the marketing strategy into real value for customers.

• A)three stars
• B)customer values
• C)four Ps
• D)perceived attributes
• E)five domains

---

Definitions:

Direct Price Discrimination

A pricing strategy where a seller charges different prices to different customers for the same product or service, based directly on the willingness to pay.

Arbitrage

The practice of buying and selling equivalent goods in different markets to take advantage of price differences for profit.

Low-value Group

A classification for items or entities considered to have lesser worth or importance, typically due to lower quality or usefulness.

Price Discrimination

A pricing strategy where a seller charges different prices for the same product or service to different customers, based on various criteria.