Nickson Released a New Range of Watches That Were Titled

question 28

Multiple Choice

Nickson released a new range of watches that were titled after the famous mountaineer Adam Wills.These new watches were promoted through claims that the design is a favorite of Adam Wills who used a similar watch designed by Nickson for its high durability and quality on his expeditions.Such a measure to entice customers to buy one's products aims at creating ________.

• A)customer equity
• B)relationship marketing campaign
• C)customer-perceived value
• D)equitable relationship
• E)societal marketing campaign

---

Definitions:

Time Horizon

Relates to the length of time over which an investment, project, or strategy is intended to be implemented or realized.

HR Forecasting

The practice of predicting future human resources needs of a company based on expected changes in the business environment and workforce.

Human Capital

The abilities, expertise, and experiences held by a person or a group, considered for their worth or expense to a business or nation.

Labour Market

The supply and demand for workers, in which employees look for employment and employers seek candidates.