Greater Consumer Control Means That Companies Must Rely More on Marketing

question 60

Multiple Choice

Greater consumer control means that companies must rely more on marketing by ________ rather than marketing by ________.

• A)interruption; involvement
• B)attraction; intrusion
• C)socialization; information
• D)producing; selling
• E)inspiration; competition

---

Definitions:

Detailed Cost Estimates

An in-depth prediction of the likely costs of a project, based on detailed information and analysis.

Estimate At Completion

A forecasting tool used in project management to predict the total cost of a project at its completion.

Budgeted Cost

The estimated financial expenditure for a project, activity, or operation, typically set during the planning phase.

Planned Value

In project management, it represents the estimated monetary value of the work planned to be done on a project at a given point in time.