With Its Marketing Strategy Chosen,the Company Constructs an Integrated Marketing

question 65

Multiple Choice

With its marketing strategy chosen,the company constructs an integrated marketing program consisting of a blend of marketing mix elements called the ________,that transforms the marketing strategy into real value for customers.

• A)three stars
• B)customer values
• C)four Ps
• D)perceived attributes
• E)five domains

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Definitions:

Rationalization

An attempt to logically justify one's behavior or feelings with plausible explanations, often to conceal the true reasons.

Repression

Keeping the unconscious from consciousness by pushing it away.

Moving Against

Gaining control in a competitive world through exploitativeness and aggressiveness.

Moving Toward

Connecting with others as a way of dealing with anxiety.