Examlex
The production concept and product concept are orientations that can lead to marketing myopia.
Concessions
Compromises made by negotiating parties where one or more participants agree to make a change in their position to reach an agreement.
Bargaining Positions
The stance or demands made by negotiating parties as starting points for negotiations.
Negotiate
The process of discussing to reach an agreement or compromise between parties with differing views.
Choice
The act of selecting between two or more possibilities.
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