Customers Can Be Classified into Four Relationship Groups,according to Their

question 27

True/False

Customers can be classified into four relationship groups,according to their profitability and projected loyalty.With reference to this classification,"barnacles" are potentially profitable but not loyal.

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Definitions:

United States

A country located in North America, consisting of 50 states, a federal district, five major self-governing territories, and various possessions.

LDC

An acronym for Less Developed Country, referring to a nation with a lower level of industrialization and lower living standards.

Malawi

A landlocked country in southeastern Africa known for its diverse landscapes ranging from the Great Rift Valley to highlands and extensive lake Malawi.

Taiwan

An island in East Asia, known for its rapid economic growth since the latter half of the 20th century and its vibrant democracy.