For a Retailer to Be Able to Differentiate Himself from Competitors

question 34

Multiple Choice

For a retailer to be able to differentiate himself from competitors and match target shoppers' expectations,the product assortment retailed should be ________.

• A)identical to the product assortment retailed by its competitors
• B)devoid of any blockbuster goods as they divert the attention of consumers
• C)highly targeted or focused on a niche market of potential consumers
• D)constituted by private-label brands, rather than national or exclusive brands
• E)devoid of any seconds, overstocks, and closeouts as this damages the perception of the retailer

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