In the Promotion Mix,________ Performs the Functions of Building a Good

question 83

Multiple Choice

In the promotion mix,________ performs the functions of building a good rapport with entities outside the company,building up a good corporate image,and handling or heading off unfavorable rumors,stories,and events.

• A)personal selling
• B)sales promotion
• C)crowdsourcing
• D)advertising
• E)public relations

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Definitions:

Occupational Outlook Handbook

A publication by the United States Department of Labor that provides comprehensive information on the duties, education requirements, and salary of various occupations.

Professional Organizations

Associations or groups dedicated to furthering a particular profession, supporting the interests of its members, and maintaining standards.

Occupation

A person's job or profession, often defining a large part of their identity.

Strong Interest Inventory

A self-assessment tool that helps individuals identify their interests and potential career paths based on those interests.