Which of the Following Is True of Personal Selling in the U.S

question 32

Multiple Choice

Which of the following is true of personal selling in the U.S.?

• A)It is the most effective promotional tool for geographically dispersed buyers.
• B)It allows for dramatization of the brand through arts and visuals.
• C)It is the most expensive promotional tool for companies.
• D)It is least effective in building long-term customer relationships.
• E)It brings the company's message as a form of news rather than as a sales-directed communication.

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Definitions:

Call Option

A financial contract that gives the buyer the right but not the obligation to buy a stock, bond, commodity, or other asset at a specified price within a specific time period.

Dynamic Hedging

A strategy of managing risk that involves adjusting the number of derivatives used as financial instruments in proportion to the changing value of the underlying asset.

Volatile Markets

Financial markets that are characterized by rapid and significant changes in prices.

Rebalancing

Realigning the proportions of assets in a portfolio as needed.