Examlex
With the help of examples,contrast pull and push promotion mix strategies.
Self-Serving Bias
A common tendency to attribute success to personal characteristics and failures to external factors for self-enhancement.
Actor-Observer Bias
A cognitive bias where individuals attribute their own actions to external situations while attributing others' actions to their personalities or dispositions.
Defensive Attribution
A psychological process by which individuals tend to attribute causes for successes and failures in a way that protects self-esteem.
Warm and Responsive
Warm and responsive describes a caregiving approach that is emotionally supportive and attuned to the needs of others.
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