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How Does PR Help in Creating an Integrated Marketing Communications

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How does PR help in creating an integrated marketing communications system?


Definitions:

Total Cost

The sum of all expenses incurred in the production of goods or services, including both fixed and variable costs.

Break-even Point

The level of production or sales at which total revenues equal total costs, resulting in neither profit nor loss.

Total Revenue

The entire sum of revenue produced from selling goods or services connected to the business's main activities.

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