Which of the Following Is a Function of an Integrated

question 51

Multiple Choice

Which of the following is a function of an integrated marketing communications system?

• A) designing products using environmentally friendly techniques
• B) allowing suppliers or vendors to manage the inventory of products
• C) controlling production levels by feedback received from customers
• D) delivering a consistent message on the product to each brand contact
• E) sharing company forecasting details with shareholders

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Definitions:

Intangible Property

Assets that do not have a physical presence yet hold value, such as intellectual property, copyrights, patents, and trademarks.

Chose in Action

A personal right to property which can only be claimed or enforced through legal action, not by taking physical possession.

Intellectual Property

Refers to creations of the mind, such as inventions; literary and artistic works; designs; and symbols, names, and images used in commerce.

Affixed

Affixed means to be attached or securely connected to something else, typically in a permanent or semi-permanent manner.