Reach Is a Measure of the Percentage of People in the Target

question 24

True/False

Reach is a measure of the percentage of people in the target market who are exposed to the ad campaign during a given period of time.

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Definitions:

Verbal Response

The act of answering or reacting to a question or situation through spoken words.

Orientation

A cognitive function that refers to the awareness of oneself in relation to time, place, and person.

Testicle Palpation

A medical examination technique where a healthcare provider manually examines the testicles for any irregularities, lumps, or changes in size or shape.

Texture Rubbery

Describes the physical consistency of an object or surface that is flexible, resilient, and similar to the feel of rubber.