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What Is the Need for an Integrated Marketing Communications System

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What is the need for an integrated marketing communications system in a company?


Definitions:

Benefits

Advantages or positive effects that something provides, often used in the context of employment perks or product features that meet customer needs.

Extensive Decision Making

A thorough and detailed process of evaluating all options before making significant choices, typically involving substantial investment or risk.

Buying Decision

refers to the process or outcome when a consumer or organization chooses to purchase a product or service after considering various factors.

Low-involvement Products

Goods that require minimal thought and effort from the consumer before purchase due to their routine nature or low price.

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