Which of the Following Is True of Trade Promotions

question 61

Multiple Choice

Which of the following is true of trade promotions?

• A)It boosts short-term customer buying and long-term customer relationships.
• B)Conventions and trade shows are the two main types of trade promotions.
• C)It generates business leads which do not require the qualification process.
• D)It includes samples, premiums, and coupons.
• E)It aims to persuade resellers to carry a brand.

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