What Are Two Major Forms of Direct-Response Television Marketing

question 20

Multiple Choice

What are two major forms of direct-response television marketing?

• A)direct-response television advertising and iTV advertising
• B)home-selling and toll-free response
• C)advertorials and audio-only commercials
• D)call-in response and Web-site response
• E)home shopping channels and podcasts

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Definitions:

Social Response

The reactions or responses of individuals or groups to external stimuli, events, or other people within a social context.

Infant Smiling

The act of a baby expressing pleasure or happiness, often seen as an early form of social interaction and communication.

Contact Comfort

The pleasure derived from physical contact with another.

High-Quality Day-Care Centers

Childcare facilities that meet superior standards in safety, health, educational programming, and staff qualifications, providing a beneficial environment for child development.