What Characteristic of Niche Sites Makes the Medium Most Appealing

question 47

Multiple Choice

What characteristic of niche sites makes the medium most appealing to marketers?

• A)audience sizes larger than those of general social networking sites
• B)wide variety of demographics and purchasing patterns
• C)audiences of people with similar interests
• D)commercial transaction capabilities
• E)podcasting and vodcasting capabilities

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Definitions:

Showrooming Problem

A retail challenge where customers browse products in a physical store only to buy them later online at a lower price, affecting the store's sales.

Pull Model

A supply chain management strategy where production is based on demand, with products pulled through the supply chain by consumer demand.

Customer Order

A request made by a client to purchase goods or services from a business, initiating a transactional process.

Fast Fashion

A term used to describe clothing designs that move quickly from the catwalk to stores to meet new trends.