What Are Two Major Forms of Direct-Response Television Marketing

question 20

Multiple Choice

What are two major forms of direct-response television marketing?

• A)direct-response television advertising and iTV advertising
• B)home-selling and toll-free response
• C)advertorials and audio-only commercials
• D)call-in response and Web-site response
• E)home shopping channels and podcasts

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Definitions:

Optic Disc

Point at which axons of ganglion cells of the retina converge to form the optic nerve, which then penetrates through the fibrous tunic of the eye.

Posterior Chamber

Chamber of the eye between the iris and the lens.

Lens

A transparent, flexible optical element in the eye that focuses light onto the retina, allowing for clear vision.

Cornea

The eye's outermost, transparent layer, which covers the iris and pupil and helps focus incoming light.