As the Marketing Manager at Secure Services,a Home Security Systems

question 40

Essay

As the marketing manager at Secure Services,a home security systems company,you have been asked to devise a new sales and marketing strategy for a new line of sophisticated alerting systems called "Imperio." These alerting systems can be programmed to meet individual specifications,have special childlock features,and require the thumb impression of the home-owner(s)for a visitor to be allowed inside the house.The two previous promotional ventures failed to elicit much consumer response because most people were unaware of the benefits of such devices except for those consumers who were specifically looking for them.Can the use of e-mail marketing by Secure services be justified for its current marketing effort?

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Definitions:

Performance Potential

Refers to the maximum level of productivity or achievement that an individual or group can attain under ideal circumstances.

Base Remuneration

Is a salary or hourly wage paid to an individual.

Fringe Benefits

Additional benefits supplementing an employee's salary, such as health insurance, paid vacations, and retirement plans, which are not paid directly as cash to an individual.

Qualified Employees

Workers who possess the necessary skills, education, and experience required to competently perform the tasks of a specific job.