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Secure is a financial services company which is highly reputed and popular.A large majority of its customer base belongs to the baby boomers.To target customers belonging to the subsequent generations,the company believes that increasing their online presence is imperative.What are the different online marketing concerns that Secure should consider before going online?
Flexibility
Easily bent, compliant, yielding to persuasion.
Motivated
Having a strong reason to act or accomplish something; driven by certain goals or desires.
Takes Initiative
The act of taking the first step or move in a process without being asked or told to, often showing leadership or the willingness to begin tasks independently.
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