Kimlee,a Company Based in China,is a Global Leader in Manufacturing

question 34

Multiple Choice

Kimlee,a company based in China,is a global leader in manufacturing and marketing noodles.It recognizes the immense demand for noodles in the Australian market.Wanley,a producer of noodles in Australia,has a deeper understanding of the Australian market.Kimlee believes that together,each can accomplish more than either could alone.Hence,both the companies decide to form a new business venture in which they share possession and control.Which method of entering a foreign market has Kimlee chosen?

• A)licensing
• B)contract manufacturing
• C)direct investment
• D)joint ownership
• E)management contracting

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Definitions:

Creative Deviance

The act of producing novel and useful ideas or solutions that diverge from the norms or expectations of a group or organization.

Technical Understanding

The comprehension and proficiency in the use of technology and technical processes.

Creative People

Individuals who have the ability to produce original and unusual ideas, or to make something new or imaginative.

Mechanistic Structure

An organizational configuration that emphasizes hierarchy, rigid departmentalization, a clear chain of command, and strict control, commonly found in highly formalized and centralized organizations.