The Process of Dividing a Market into Distinct Groups of Buyers

question 92

Multiple Choice

The process of dividing a market into distinct groups of buyers with different needs,characteristics,or behaviors is called ________.

• A)market targeting
• B)positioning
• C)diversification
• D)market segmentation
• E)market penetration

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Definitions:

Functional Fixedness

A mental bias that confines an individual to utilizing an item solely in its conventional manner.

Mental Set

A framework for thinking about a problem, based on previous experiences and successes, that can both aid and hinder problem-solving.

Heuristic

A heuristic is a problem-solving strategy or technique that employs a practical, non-guaranteed method or shortcut to produce solutions that are not guaranteed to be optimal but are sufficient for the circumstances.

Chess Masters

Highly skilled and experienced chess players who have achieved a high level of mastery and recognition in the game of chess.