Which of the Following Best Describes Product Positioning

question 84

Multiple Choice

Which of the following best describes product positioning?

• A)actually differentiating the market offering to create superior customer value
• B)identifying consumer needs and creating a product to meet those needs
• C)arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers
• D)the process of evaluating each market segment's attractiveness and selecting one or more segments to enter
• E)dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors

---

Definitions:

Mental Ability

The capacity to perform cognitive tasks, reason, solve problems, and adapt to new situations.

Understand Obligations

Recognizing and comprehending the duties and responsibilities that are part of an agreement or contract.

Capacity

The legal ability or competency of a person or entity to enter into binding contracts or perform certain acts.

Illegal Clause

A provision in a contract that is prohibited by law and therefore unenforceable.